Landing pages fail when they try to say everything. Start by getting the essentials right.
Above the fold
- A single, clear headline
- One supporting line of copy
- A primary call to action
Trust and proof
- Logos or recognizable clients
- Short testimonials with names
- Clear outcomes or metrics
Conversion hygiene
Remove friction. Shorter forms, fewer steps, and honest copy win.
Key takeaways
- Lead with the promise, then prove it
- Use one primary action per section
- Ship fast and measure quickly
