Motion is a tool for clarity. If the motion distracts, it fails the job.
Motion should explain
Use motion to show cause and effect, or to hint at spatial relationships between elements.
- Keep durations under 400ms
- Avoid big easing bounces
- Reserve large motion for transitions
Consistency matters more than cleverness
A consistent set of small motions feels more premium than a handful of flashy moments.
Key takeaways
- Use motion to clarify, not decorate
- Keep timing tight and predictable
- Audit motion like any other system
